The Celebrity Apprentice Australia

The Celebrity Apprentice Australia is a celebrity version of The Apprentice Australia series. It began to air on the Nine Network on 24 October 2011. Comedian Julia Morris was the winner.

Candidates

The following is the list of candidates for this season.^[1]

• Upon the disapproval of Mark Bouris, after task 1, the female team changed their name from "Bouris' Babes" to "Ignite"

Weekly results

Elimination table

     The contestant became the celebrity apprentice and won $100,000 for their charity.

     The contestant won as project manager on his/her team.

     The contestant lost as project manager on his/her team.

     The contestant was brought to the final boardroom.

     The contestant was fired.

     The contestant lost as project manager and was fired.

     The contestant was absent during the week due to previous engagements.

• In task 5, Lisa was absent from the task due to previous engagements. Warwick Capper was brought back to help in place of Lisa.
• In task 5, Mr. Bouris fired Didier Cohen and Max Markson simultaneously but Didier had won more challenges than Max thus placing him higher.
• In task 8, Mr. Bouris fired Jason Coleman, Shane Crawford and Jesinta Campbell but fired Shane and Jesinta first simultaneously but Shane had won more challenges than Jesinta thus placing him higher.

Challenges

Unlike the original series showing one episode a week, including the final boardroom. The Celebrity Apprentice is aired five nights a week. In this show's format, the tasks were aired every Mondays and Wednesdays, the losing team's boardrooms (including the firing) were aired on Tuesdays and Thursdays, and the behind the scenes (including the celebrity giving a cheque to their chosen charity) were aired on Fridays.

Task 1

• Airdate: 24 October 2011 (Task) and 25 October 2011 (Boardroom)
• Bouris' Babes Project Manager: Jesinta Campbell
• Unity Project manager: Max Markson
• Task: Operate a car wash service. The team that makes the most money wins.
• Winner: Bouris' Babes
  • Reasons for victory: Bouris' Babes car wash offered a varying price range, allowing everyone to use their servie. Their biggest sale came from men's fashion label aussieBum, who offered Pauline Hanson $50,000 to wash their car in aussieBum underwear, plus $10,000 for Deni Hines to sing the Australian National Anthem.
• Losing team: Unity
  • Reasons for loss: Max only focused on corporate dollars, turning away anyone who offered less than $1000. By the end of the day, there were no more high-end customers, resulting in the men offering to wash cars for as little as $25. Max's treatment towards the other candidates was also considered poor.
  • Sent to Boardroom: Max Markson, Warwick Capper, Wendell Sailor
• Fired: Warwick Capper, for contributing the least amount of sales at $20, and for being seen as lazy by the rest of his team.
• Notes:
  • At the boardroom, Mark Bouris, Brad Seymour and Deborah Thomas didn't approve of the women's team name by telling them how inappropriate and disrespectful it was to Mark Bouris. In the end, Bouris told the women's team to change their name to a more appropriate team name.
  • Before arriving at the women's carwash, the AussieBum car originally stopped at the men's carwash, but eventually left as the men were held up cleaning a large truck.

Task 2

• Airdate: 26 October 2011 (Task) and 27 October 2011 (Boardroom)
• Ignite Project Manager: Pauline Hanson
• Unity Project Manager: Shane Crawford
• Task: Work at a KFC for three hours. The team that makes the most money in sales and donations wins.
• Winner: Unity
  • Reasons for victory: Though business started out slow, sales and donations eventually picked up. In addition they won a bonus $5,000
• Losing team: Ignite
  • Reasons for loss: Despite an initial rush of customers, business faded towards the end of the challenge.
  • Sent to Boardroom: Pauline Hanson, Deni Hines, Polly Porter
• Fired: Polly Porter, as Mr. Bouris felt that she did not utilise her large social media following to her advantage.
• Notes:
  • Deni and Polly had a heated confrontation on the day of the challenge. Polly confronted Deni on her attitude towards her, after Deni repetadly criticised her status as a 'celebrity' and her short time in the industry.

Task 3

• Airdate: 31 October 2011 (Task) and 1 November 2011 (Boardroom)
• Ignite Project Manager: Deni Hines
• Unity Project Manager: Didier Cohen
• Task: To create two individual artworks and a group artwork, and run a charity art auction.
• Result: Ignite's group work was a print of the women's hands arranged in a circle. The men, as suggested by Jason, posed nude with tophats covering their crotches for their group work.
• Winner: Unity
  • Reasons for victory: The men raised $55,250, just short of $8000 more than the women did at their auction.
• Losing team: Ignite
  • Reasons for loss: The women could only manage to raise $47,400 at their auction.
  • Sent to Boardroom: Deni Hines, Lisa Curry, Pauline Hanson
• Fired: Deni Hines- despite raising the most money on their team, Hines was unanimously considered a below-average leader by her teammates.
• Notes:
  • Wendell accidentally packed one of his works into the women's truck, resulting in it ending up at the women's gallery. Although Deni wanted to keep it, Pauline insisted that it be returned.
  • Jason Coleman was absent from the auction due to previous commitments.
  • After both Deni and Didier spoke so passionately about their charities in the boardroom, Mr. Bouris offered them to keep all money raised for their own charity. Both accepted this offer.
  • Julia Morris was awarded $20,000 to her charity for creating works that best fit the theme of 'Beautifully Simple'.

Task 4

• Airdate: 2 November 2011 (Task) and 3 November 2011 (Boardroom)
• Ignite Project Manager: Julia Morris
• Unity Project Manager Wendell Sailor
• Team Reshuffle: Didier and Max move to Ignite. Jesinta and Pauline move to Unity.
• Task: To create an underwater-themed photoboard and raise money from photo sales.
• Winner: Ignite
  • Reasons for victory: Though their photoboard was considered less impressive than that of Unity, Team ignite raised $22,876. Some of their money came from various corporates as well as from the photoboard.
• Losing team: Unity
  • Reasons for loss: Despite having a more popular photoboard, Team Unity only raised $17,874. The team didn't focus on getting money from corporates and mostly from the photoboard. Even so, some of the members sold less than they should have.
  • Sent to Boardroom: Wendell Sailor, Jason Coleman, Pauline Hanson
• Fired: Wendell Sailor, for relying too heavily on Jason, despite being team leader, and for not utilising corporate donations.
• Notes:
  • Team Unity focused on an underwater theme for their photoboard and grabbed most of the props and costumes to fit with their theme. Team Ignite had to settle for a Hawaiian theme.
  • During the challenge, Max stole a cheque from Jason worth $5,000 and never gave it back to Unity. At the boardroom, Julia had the cheque (not banked) and offered team Unity the cheque. Wendell accepted it without thanks, believing it was theirs from the start and deserved it.
  • Shane Crawford was absent during the boardroom due to a prior commitment.

Task 5

• Airdate: 7 November 2011 (Task) and 8 November 2011 (Boardroom)
• Ignite Project Manager: Pauline Hanson
• Unity Project Manager: Jason Coleman
• Team Reshuffle: Unity (Didier, Jason, Max, and Shane) vs. Ignite (Jesinta, Julia, Pauline and Warwick filling in for Lisa Curry)
• Task: To create a spring themed Grazia Magazine fashion show featuring two team members and other models.
• Winner: Team Ignite
  • Reasons for victory: Ignite's show was more 'stylish' and more suited to Grazia magazine content.
• Losing team: Team Unity
  • Reasons for loss: Though their show was praised for being 'theatrical' the team was criticised for some of their clothing choices and also not having correct shoe sizes suitable for the models.
  • Sent to Boardroom: Jason Coleman, Didier Cohen, Max Markson
• Fired: Didier Cohen and Max Markson- both were fired as Mr. Bouris felt they were not 'game changers' this challenge, and for deferring to Project Manager Jason despite himself making bad decissions.
• Notes:
  • Lisa Curry did not participate due to a previous engagement.
  • Warwick Capper made a once-off reappearance to fill in for Lisa in Team Ignite.
  • The contestants were all put back into their original teams (men vs. women) this challenge.
  • Mr. Bouris had previously decided to fire two of the contestants.
  • When stating his case to stay, Max gave reason to fire Didier bacause he was a 'self-confessed cocaine addict'. This was taken from an interview in the paper in which Didier talked about his life as a youth in Los Angeles. Both Didier and Jason were visibly upset by this remark.

Task 6

• Airdate: 9 November 2011 (Task and Boardroom)
• Ignite Project Manager: Julia Morris
• Unity Project Manager: Lisa Curry
• Team Reshuffle: Lisa Curry moved to Team Unity to even out the teams
• Task: Create a 'living' billboard for P&O Cruises promoting the idea of a 'short-break' three day cruise
• Winner: Team Ignite
  • Reasons for victory: Ignite's billboard was deemed as more fitting with the brief, and the team managed to keep a large crowd throughout the challenge.
• Losing team: Team Unity
  • Reasons for loss: Despite being praised for their billboard design, team Unity's presentation was seen a flat and less fitting with the brief. Additionally, they struggled to draw a crowd to their presentation.
  • Sent to Boardroom: Lisa Curry, Jason Coleman, Shane Crawford
• Fired: Lisa Curry, for being unable to manage Jason, despite being Project Manager and having prior experience with P&O Cruises.
• Notes:
  • Lisa was unexpectedly called away on the first day of the challenge, forcing her to communicate with her team over the phone only.
  • Pauline and Julia clashed constantly over props and design elements of the billboard.
  • Lisa strongly felt that Jason was setting her up to fail by over-complicating matters throughout the challenge. Jason denied this.
  • Julia won her second challenge of the competition, making her the first celebrity to do so.

Task 7

• Airdate: 14 November 2011 (Task) and 15 November 2011 (Boardroom)
• Ignite Project Manager: Shane Crawford
• Unity Project Manager: Jason Coleman
• Team Reshuffle: Shane Crawford moved to Team Ignite and Pauline Hanson moved to Team Unity
• Task: To create a play for a group of seven year old school children, which included a nursery rhyme or song.
• Winner: Team Ignite
  • Reasons for victory: Team Ignite used their props well and grabbed the children's attention by getting them involved in the story.
• Losing team: Team Unity
  • Reasons for loss: Team Unity didn't get all the props they wanted such as the hats. During the play, a few puns they made were not well made like Absolutree (absolutely) and Tree years old (three years old). Their sing a long was called "Thing a thong" which was deemed inappropriate (according to the adults) or confusing. In addition, Jason told the children to be quiet, which some of the children thought he was rude to them.
  • Sent to Boardroom: Jason Coleman and Pauline Hanson
• Fired: Pauline Hanson
• Notes:
  • Mr. Bouris had organised for some 'surprise celebrities' to come in so each team had four people- Catrina Rowntree came in to help Team Ignite and Jonathan Coleman and Lara Bingle came in to help Team Unity.
  • Target sponsored the task and donated $20,000 to the winning project manager's charity.
  • Jason Coleman is the only project manager to have lost twice and still in the process.
  • This is Jason Coleman's fourth time consecutive appearance in the final board room, the longest streak by any candidate in the series.
  • This is Julia Morris's fourth consecutive task win, the longest streak by any candidate in the series.

Task 8

• Airdate: 16 November 2011 (Final Task) & 21 November 2011 (Final Task, boardroom and winner announcement)
• Ignite Project Manager: None
• Unity Project Manager: None
• Team Reshuffle: Jesinta & Shane moved over to Team Unity, and Jason moved over to team Ignite.
• Task: To create a print ad, event, and commercial for Mark Bouris' company Yellow Brick Road
• Winner: Team Ignite
  • Reasons for victory:
• Losing team: Team Unity
  • Reasons for loss: Despite Team Unity's posters were better than Team Ignite's (according to Mark Bouris), Team Unity forgot to put the phone number for Yellow Brick Road.
• Fired: Jesinta and Shane. Later Jason.
• Notes:
  • Polly, Max, Deni and Didier were brought back to help in the final task. Team Unity chose Didier and Deni, and Team Ignite chose Polly & Max.
  • This was the first time in the Australian series that there were no project managers in a task.
  • The losing team would be automatically fired, and the winning team would battle it out in the boardroom for the title of The Celebrity Apprentice and $100,000 for their charity.
  • This is Julia Morris's fifth consecutive task win, the longest winning streak by any candidate in the Australian series.
  • When Julia won (after thanking everyone) she asked to have the money split 50/50 between herself and Jason for their charities. Mr Bouris agreed and promised the $50,000 would soon be delivered.

Reception

Ratings

Notes

• ^a In overnight figures, the rankings for the "Monday" segment of "Celebrity Challenge #7" (7:00 pm–7:30 pm approx.) in the three target demographics were as follows: 25-54 (#4), 18-49 (#4) and 16-39 (#4).^[7]

• ^b In overnight figures, the rankings for the "Challenge" segment of "Celebrity Challenge #7" (7:30 pm–8:00 pm approx.) in the three target demographics were as follows: 25-54 (#3), 18-49 (#3) and 16-39 (#3).^[7]

• ^c In overnight figures, the rankings for "Boardroom and... 'You’re Fired' #7" in the three target demographics were as follows: 25-54 (#4), 18-49 (#5) and 16-39 (#4).^[8]

• ^d In overnight figures, the rankings for the "Wednesday" segment of "Celebrity Challenge #8" (7:00 pm–7:30 pm approx.) in the three target demographics were as follows: 25-54 (#5), 18-49 (#5) and 16-39 (#5).^[9]

• ^e In overnight figures, the rankings for the "Challenge" segment of "Celebrity Challenge #8" (7:30 pm–8:30 pm approx.) in the three target demographics were as follows: 25-54 (#2), 18-49 (#2) and 16-39 (#1).^[9]

• ^f The "Grand Final" episode, which aired on 21 November 2011, was split into three parts: "Challenge", "Boardroom" and "Winner Announced".^[12]

• ^g In overnight figures, the rankings for the "Boardroom" segment of the "Grand Final" episode in the three target demographics were as follows: 25-54 (#5), 18-49 (#5) and 16-39 (#5).^[11]

• ^h In overnight figures, the rankings for the "Winner Announced" segment of the "Grand Final" episode in the three target demographics were as follows: 25-54 (#1), 18-49 (#1) and 16-39 (#1).^[11]

References